Dáil Éireann - Volume 537 - 12 June, 2001
Written Answers. - Tourism Promotion.
Mr. Naughten Mr. Naughten
514. Mr. Naughten asked the Minister for Tourism, Sport and Recreation if he will give a breakdown of the additional £17 million spent on marketing due to the foot and mouth crisis; the funds allocated to each market; the breakdown of the way in which this funding was spent; and if he will make a statement on the matter. [17195/01]
Dr. McDaid Dr. McDaid
Minister for Tourism, Sport and Recreation (Dr. McDaid): This year Bord Fáilte received an additional allocation of £10 million for tourism product marketing and promotional purposes in the budget for the 2001 season and subsequently was allocated by Government a further £7 million specifically towards a special reassurance campaign to deal with the impact of the foot and mouth disease crisis.
The expenditure of these moneys, including the £10 million reassurance campaign, is being rolled out by Bord Fáilte in our main source markets, including Britain, continental Europe and North America. The level of funding for each market is an operational matter for Bord Fáilte.
Dáil Éireann 537 Written Answers. Tourism Promotion.